AMZN vs GOOGL: Amazon.com, Inc. vs Alphabet Inc. Stock Comparison [2026]

📊 Data as of July 5, 2026 · Refreshed weekly

A head-to-head, data-driven comparison of AMZN (Amazon.com, Inc.) and GOOGL (Alphabet Inc.) — covering valuation, growth, dividends, risk, and which one fits your portfolio. All metrics pulled from live market data.

If you're choosing between AMZN and GOOGL, the answer depends on what kind of investor you are. Both are watched closely, but they look different on almost every metric that matters: P/E, growth rate, dividend, balance-sheet quality, and volatility.

Below we break down the head-to-head numbers, name a winner on each dimension, and give a clear recommendation by investor type. Want to run this comparison live with charts and 50+ metrics? Use the free interactive AMZN vs GOOGL comparison tool.

Amazon.com, Inc. (AMZN)

Consumer Cyclical · Specialty Retail · NASDAQ

Amazon.com, Inc. engages in the retail sale of consumer products and subscriptions through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). Its products offered through its stores include merchandise and content purchased for resale; and products offered by third-party sellers The company also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Rings, Blink, eero, and Echo; and develops and produces media content. In addition, it offers prog…

Alphabet Inc. (GOOGL)

Technology · Internet Content & Information · NASDAQ

Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment offers products and services, including ads, Android, Chrome, hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play store; and Fitbit wearable devices, Google Nest home products, Pixel phones, and other …

Quick Verdict

Better for Growth

GOOGL

revenue 15.13% and EPS 34.19% YoY outpace the other name

Better for Value

Tie

both trade at similar earnings multiples

Better for Income

GOOGL

0.26% yield vs the other name's lower payout

Better for Safety

Tie

risk profiles look similar

Editor's Take

By StockSignal24 Research · Reviewed May 17, 2026

Editor's Take: Cloud is the real comparison here — not e-commerce vs search.

On the surface, AMZN is an e-commerce company and GOOGL is a search company. In reality, the most important segment of each is cloud infrastructure: AWS and Google Cloud Platform. AWS is bigger (~32% market share) and more profitable, but GCP is growing faster off a smaller base. The actual investment thesis comes down to who you think wins the next decade of cloud + AI infrastructure spending.

Amazon's other businesses (e-commerce retail, advertising, Prime Video) are good but margin-thin. AWS does most of the operating income lifting. Google's other businesses (YouTube, Android, Pixel) similarly support a core search-and-ads engine. So you're really comparing AWS vs the rest of AMZN, and Google Search/Ads vs the rest of GOOGL.

On valuation, GOOGL has typically traded cheaper than AMZN — it's reliably profitable while AMZN reinvests heavily. If you want lower-multiple exposure to AI cloud, GOOGL is the play. If you want the bigger market-share cloud platform and the optionality of Amazon's retail flywheel, AMZN. Most institutional books own both, ~equal weight, and treat them as 'mega-cap tech with cloud upside' rather than agonizing over which.

How to Read This AMZN vs GOOGL Comparison

Stock comparisons can be misleading if you focus on a single metric. A "cheaper" P/E doesn't automatically make a stock a better buy — slower-growing companies should trade at lower multiples. The right framework is to score each name on four independent dimensions and weight them according to your investing goal.

The Four-Dimension Framework

Growth — How fast is the business expanding? We look at year-over-year revenue and EPS growth. Faster growers earn premium multiples but carry execution risk.
Value — Are you paying a fair price? P/E, P/B, EV/EBITDA, and free cash flow yield tell you what the market is charging per dollar of business performance.
Income — Does the stock pay you to wait? Dividend yield, payout ratio, and dividend history matter for retirees, FIRE investors, and anyone funding ongoing expenses.
Safety — How much can you lose if things go wrong? Low beta, manageable debt-to-equity, and high ROE indicate a more durable business.

No single stock wins on all four. AMZN and GOOGL likely each lead on at least one dimension. The "right" answer is the one that matches your portfolio gap — if you already own a basket of high-growth tech, the cheaper, lower-volatility name probably adds more diversification value than another momentum bet.

Side-by-Side Metrics: AMZN vs GOOGL

Metric	AMZN	GOOGL
Price	$229.16	$299.66
Market Cap	$2.45T	$3.62T
P/E Ratio (lower is cheaper)	0.00	0.00
EPS	$0.00	$0.00
Dividend Yield	0.00%	0.26%
Beta (volatility vs market)	1.37	1.08
ROE (higher is better)	0.00%	0.00%
Debt/Equity (lower is safer)	0.00	0.00
Revenue Growth (YoY)	12.38%	15.13%
EPS Growth (YoY)	28.80%	34.19%
52-Week High	$258.60	$306.42
52-Week Low	$161.38	$140.53
Sector	Consumer Cyclical	Technology

Which Stock Has Better Growth?

AMZN grew revenue 12.38% and EPS 28.80% year-over-year. GOOGL grew revenue 15.13% and EPS 34.19%.

GOOGL wins — revenue 15.13% and EPS 34.19% YoY outpace the other name.

Which Stock Is Cheaper on Valuation?

AMZN trades at a P/E of 0.00, while GOOGL trades at 0.00. ROE for AMZN is 0.00% versus 0.00% for GOOGL.

Roughly tied — both trade at similar earnings multiples.

Which Stock Pays More Income?

AMZN yields 0.00%; GOOGL yields 0.26%.

GOOGL wins — 0.26% yield vs the other name's lower payout.

Which Stock Is the Safer Bet?

AMZN has a beta of 1.37 and a debt-to-equity ratio of 0.00. GOOGL sits at beta 1.08 and D/E 0.00.

Roughly tied — risk profiles look similar.

Where AMZN and GOOGL Sit in Their 52-Week Range

Price action over the last 12 months gives important context. A stock near its 52-week high has momentum on its side but limited room before profit-taking; one near its low may be a value opportunity or a structural problem.

AMZN currently trades at $229.16, in the upper half of its 52-week range — established uptrend with room to run if fundamentals continue (52-week range: $161.38–$258.60).
GOOGL currently trades at $299.66, near the upper end of its 52-week range — momentum is strong but the easy gains may be behind it (52-week range: $140.53–$306.42).

Key Risks for AMZN and GOOGL

Every stock has tail risks that the headline numbers don't capture. Here's what stands out from the available metrics:

AMZN: elevated beta of 1.37 means larger drawdowns when the market sells off.
GOOGL: no obvious red flags in the headline metrics, but always read the most recent 10-K and earnings call before sizing a position.

This is a quick heuristic risk scan, not a full risk assessment. Always read the "Risk Factors" section of each company's most recent 10-K filing before investing.

AMZN vs GOOGL — Best Pick by Investor Type

Long-term holder (10+ years): Lean toward either name works; durability and balance-sheet strength matter more than the next-quarter print.
Income / dividend-focused: GOOGL — higher yield, but always check payout sustainability before chasing.
Aggressive growth: GOOGL — faster top-line and EPS expansion at the cost of richer multiples.
Value-oriented: either name works — paying less per dollar of earnings, with the trade-off of slower growth.

The Bottom Line: AMZN vs GOOGL

On balance, GOOGL wins on 2 of 4 dimensions, making it the slightly better all-around pick for a generalist investor.

If you're the kind of investor who hates picking, the easiest answer is to own both names in equal weight inside a sector basket and rebalance once a year. That way, you capture the winner without having to predict it, and you pay the lowest possible behavioral cost (no second-guessing, no FOMO).

If you must pick one, anchor on the dimension that fixes your biggest portfolio gap — not the one with the most exciting headline. Tilting toward defensive names when you already own three growth winners adds more risk-adjusted return than another momentum bet.

Metrics Glossary — What Each Number Means

If you're new to fundamental analysis, here's a plain-English reference for every metric in the table above:

P/E Ratio (Price-to-Earnings): Share price divided by earnings per share. Tells you how many years of current earnings the stock costs. Lower = cheaper, but slow growers should have lower P/Es.
EPS (Earnings Per Share): Net income divided by shares outstanding. The per-share slice of company profits.
Market Cap: Share price × shares outstanding. The market's total valuation of the company's equity.
Dividend Yield: Annual dividend per share ÷ current price, expressed as a percent. A 3% yield means you receive $3 per year for every $100 invested at today's price.
Beta: Volatility relative to the broader market (S&P 500 = 1.0). Beta of 1.5 means the stock historically moves 1.5× the market, both up and down.
ROE (Return on Equity): Net income ÷ shareholder equity. How efficiently the company turns equity capital into profit. Above 15% is generally considered high quality.
Debt-to-Equity: Total debt ÷ shareholder equity. Lower ratios mean less leverage and lower interest-rate risk.
Revenue Growth (YoY): Percentage change in revenue versus the year-ago period. The single best top-line health check.
EPS Growth (YoY): Same comparison but for earnings per share — captures both revenue growth and operating leverage.
52-Week High / Low: The trailing 12-month price range. Useful for context on current price (e.g. a stock near its 52-week high is in an uptrend; near the low is in a downtrend or value zone).

Run a Live AMZN vs GOOGL Comparison

The numbers above reflect the latest available data, but markets move every minute. For a real-time, interactive head-to-head with price charts (1D to YTD), all 50+ metrics, and AI-powered insights, use our free tool — it's free, no signup required, and shareable:

Compare AMZN vs GOOGL live →

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Frequently Asked Questions: Is AMZN

Is AMZN a better buy than GOOGL in 2026?

It depends on your investment goal. For growth investors, GOOGL has the edge — AMZN grew revenue 12.38% versus 15.13% for GOOGL. For value investors, Both AMZN and GOOGL are roughly comparable on this dimension looks more attractive on earnings multiples (P/E 0.00 vs 0.00). For income, GOOGL pays a higher yield (0.00% vs 0.26%). For safety, Both AMZN and GOOGL are roughly comparable on this dimension has the more defensive profile (beta 1.37 vs 1.08).

What is the P/E ratio of AMZN vs GOOGL?

AMZN trades at a price-to-earnings (P/E) ratio of 0.00, while GOOGL trades at 0.00. A lower P/E means you pay less per dollar of current earnings — GOOGL is the cheaper name on this metric. However, a higher P/E often reflects faster expected growth, so don't pick on P/E alone.

Does AMZN or GOOGL pay a higher dividend?

AMZN currently yields 0.00% and GOOGL yields 0.26%. GOOGL pays the higher current yield. Always verify payout ratio and dividend history before treating yield as guaranteed income — a high yield can also be a warning sign of a falling share price.

Which stock is more volatile, AMZN or GOOGL?

AMZN has a beta of 1.37 and GOOGL has a beta of 1.08. A beta above 1.0 means the stock historically moves more than the broader market; below 1.0 means it moves less. AMZN has been the more volatile name based on historical price action.

What is the market cap of AMZN vs GOOGL?

AMZN has a market capitalization of $2.45T and GOOGL is at $3.62T. Market cap is share price multiplied by shares outstanding and reflects the total equity value the market assigns to the company.

Should I buy AMZN or GOOGL for long-term investing?

For a long-term holder (10+ years), the safer-quality name usually wins because compounding requires durability. Both AMZN and GOOGL are roughly comparable on this dimension screens better on safety metrics here: lower beta, more conservative debt levels, and stronger return on equity. That said, GOOGL is growing faster, so a long-term investor may want both — or split allocation 60/40 toward the safer name.

Which has higher growth, AMZN or GOOGL?

GOOGL is the faster grower right now. AMZN grew revenue 12.38% year-over-year and EPS 28.80%; GOOGL grew revenue 15.13% and EPS 34.19%. AMZN's slower growth often comes with a lower valuation — it's the classic growth-vs-value trade-off.

Is AMZN overvalued compared to GOOGL?

AMZN trades at a higher P/E than GOOGL, which can mean the market is pricing in faster expected growth. Whether that premium is justified depends on whether AMZN can actually deliver the implied earnings expansion. Cross-check P/E with PEG ratio (P/E ÷ growth rate) — a PEG under 1.5 is generally considered reasonable, over 2.0 starts to look stretched.

What sector are AMZN and GOOGL in?

AMZN (Amazon.com, Inc.) operates in the Consumer Cyclical sector, specifically the Specialty Retail industry. GOOGL (Alphabet Inc.) is in the Technology sector, specifically the Internet Content & Information industry. Because they're in different sectors, expect different cyclical drivers — sector rotation matters as much as company-specific results.

How do I decide between AMZN and GOOGL?

Start with your goal. (1) If you need income, weight the higher-yield name. (2) If you want growth, weight the faster top-line and EPS grower. (3) If you want capital preservation, weight the lower-beta, lower-debt, higher-ROE name. (4) If you're unsure, the most common professional approach is to own both in a sector basket so you don't have to predict the winner — and rebalance annually.

Disclaimer: This comparison is generated from live market data for informational purposes only. It is not investment advice, a recommendation to buy or sell any security, or a substitute for the analysis of a licensed financial advisor. Past performance is not indicative of future results. Always read the most recent 10-K and consult a qualified professional before making investment decisions. StockSignal24 is not responsible for losses incurred from trading decisions made based on this content.